On a whim, I popped into Neem London’s store, nestled in Piccadilly Arcade yesterday, to try on their curated collection of overshirts. Admittedly, I wasn’t armed with my mom jeans or my capsule wardrobe, but dare I say, the Neem overshirt and I? I think I still owned it. LOL
Founded by the visionary Nick Reed, Neem London isn’t just another fashion brand. They’re pioneering change in the fashion industry, marrying regenerative practices with timeless styles. As a believer in sustainable fashion, I’ve always promoted styles that are versatile, often showcasing this through my ‘how to wear multiple ways’ videos. The impact of fast fashion on our planet is undeniable and I urge everyone to pause before purchasing and ask, “How many times will I truly wear this?”
Sharing is caring?
In a gentle nudge towards rethinking sustainability in fashion, Neem has posed a thoughtful question: “Would you consider sharing your Neem Overshirt with your partner?” It offers a moment of reflection on the lengths to which we’re willing to stretch our commitment to eco-friendly practices. And on a lighter note, it playfully asks, “Who wears it better: you or your partner?” Kudos to Neem for this insightful campaign. It truly encourages us all to approach our capsule wardrobes with a fresh perspective. #DoubletheNeem
The Sustainability Impact of Neem London’s Overshirt is Impressive:
- 69 days of saved drinking water.
- Conservation of 483 hours of bulb energy.
- One less shirt destined for the landfill.
- Mitigation of 6.9 km of driving emissions.
How to style an Overshirt (For women)
Styling an overshirt for women can be both fun and versatile. An overshirt, often referred to as a ‘shacket’, bridges the gap between a shirt and a jacket, making it a transitional piece suitable for various occasions. Here are some tips on how to style an overshirt for women:
- Casual Cool: Pair with skinny jeans or leggings. Add a basic tee or tank top underneath and finish the look with trainers
- Dress it Up: Wear it over a slip or tank dress. Style loosely or cinch into the waist with a hair tie (see below). Pair with heeled boots or strappy sandals
- Layered Look: Use your overshirt as a layering piece. This winter wear it over a turtleneck or a sweater and under a heavier coat
- Oversized & Tied: If you’re wearing your partner’s overshirt and it’s baggy, consider tying the front ends for a cropped, playful look. Pair with high-waisted jeans
- Work Mode: Style with tailored trousers or a pencil skirt. Wear a camisole or a blouse underneath and accessorise with statement jewellery. Opt for heels to complete a powerful ensemble
- Boho Vibes: Wear over a maxi dress or skirt. Finish with flat boho sandals
- Shorts Pairing: During warmer months, pair with denim shorts, tuck a tank top in and wear the overshirt open
- Accessorise: Elevate your look with accessories. Think statement pieces – the right accessories can instantly transform your ensemble
- Monochrome Magic: Consider styling in a monochrome look. For instance, a white overshirt paired with a deep V neck tee, black trousers and monochrome accessories can look very chic
- Play with Textures: If your overshirt has a particular texture, like wool, pair it with contrasting textures for added depth, such as a leather skirt pants or faux leather leggings.
Are you still worried that your partner’s overshirt will drown you? Here’s a little hack: Pleat the fabric at the lower back and secure with a hair tie. Then roll those sleeves up. Instant chic and the perfect layer for autumn!
The last question that remains is will you rock your partner’s Overshirt? Let’s double down on our impact – one overshirt at a time. #DoubletheNeem