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On a whim, I popped into Neem London’s store, nestled in Piccadilly Arcade yesterday, to try on their curated collection of overshirts. Admittedly, I wasn’t armed with my mom jeans or my capsule wardrobe, but dare I say, the Neem overshirt and I? I think I still owned it. LOL
Founded by the visionary Nick Reed, Neem London isn’t just another fashion brand. They’re pioneering change in the fashion industry, marrying regenerative practices with timeless styles. As a believer in sustainable fashion, I’ve always promoted styles that are versatile, often showcasing this through my ‘how to wear multiple ways’ videos. The impact of fast fashion on our planet is undeniable and I urge everyone to pause before purchasing and ask, “How many times will I truly wear this?”
In a gentle nudge towards rethinking sustainability in fashion, Neem has posed a thoughtful question: “Would you consider sharing your Neem Overshirt with your partner?” It offers a moment of reflection on the lengths to which we’re willing to stretch our commitment to eco-friendly practices. And on a lighter note, it playfully asks, “Who wears it better: you or your partner?” Kudos to Neem for this insightful campaign. It truly encourages us all to approach our capsule wardrobes with a fresh perspective. #DoubletheNeem
The Sustainability Impact of Neem London’s Overshirt is Impressive:
Styling an overshirt for women can be both fun and versatile. An overshirt, often referred to as a ‘shacket’, bridges the gap between a shirt and a jacket, making it a transitional piece suitable for various occasions. Here are some tips on how to style an overshirt for women:
Are you still worried that your partner’s overshirt will drown you? Here’s a little hack: Pleat the fabric at the lower back and secure with a hair tie. Then roll those sleeves up. Instant chic and the perfect layer for autumn!
The last question that remains is will you rock your partner’s Overshirt? Let’s double down on our impact – one overshirt at a time. #DoubletheNeem